Session 1
Linux and Nucleus: A Killer Combo for Multicore SoCs
Presented by Mentor Graphics
Automating Validation of Medical Device Software: Fewer Bugs, More Compliance
Presented by Parasoft Embedded
G.P. Who? Basics of Graphics Accelerators (GPUs).
Presented by ARM
How System Software and Hardware can cooperate to Manage Power Consumption in ARM-based Systems
Presented by Express Logic
Imagining New IP Architectures: Formal Verification Conquers the Void
Presented by Jasper Design Automation
Multimedia Development: As Easy as 1,2,3!
Presented by Incoras Solutions Ltd & ESPICO Ltd
New GNU Toolchain Features for ARM Developers
Presented by CodeSourcery Inc.
Reducing Future Systems Cost and Power with LPDDR2-NVM Memory
Presented by Denali & Numonyx
The Hidden Gems of Using Texture Mapping
Presented by ARM
10 Keys to Converged Device Development Online
Presented by Intrinsyc Software International Inc.
A Hardware System Built for Interconnect Between an ARM Core and a DSP Core
Presented by CEVA Inc.
Bring the Power of Windows to Specialized Devices
Presented by Microsoft
High Performance, Low Power Advanced Route Architecture for the AMBA 3 AXI On-Chip Interconnect
Presented by Synopsys, Inc.
Panel Discussion—Mud Wrestling MCUs—Whose does what?
Panel Discussion
Stackable USB
Presented by Stackable USB
Session 2
UW/Mhz is the Tip of the Iceberg in Energy Efficient SoC Design
Presented by Triad Semiconductor
How to Effectively Apply Android Beyond Handsets
Presented by Mentor Graphics
Not your Father’s Embedded Design: How system Level Programmability is now changing the Engineer’s World
Keynote Presentation by Cypress President, CEO and Engineer, Dr. T.J. Rodgers
The Economics of Innovation
Keynote by Mike Muller, Chief Technology Officer, ARM
Invigorate your Device Utilizing 3D User Interface Technology
Presented by Mentor Graphics
Design of Microcontrollers for Safety Critical Applications
Presented by Texas Instruments
Energy Efficient Design at 65nM—What Really Works!
Presented by ARM
Join the Debugging Revolution with the Cortex-M Family of Microcontrollers
Presented by Code Red Technologies
Modeling AMBA-based SoC Design using SystemC TLM2
Presented by Carbon Design Systems
Multimedia Codec Optimization on ARM Cortex A8/A9 with NEON
Presented by VisualOn Inc
Optimizing Sun’s Java Hotspot Virtual Machine for ARM Processors
Presented by Sun Microsystems Inc.
Power and Performance management on PXA Family of Marvell application Processors
Presented by Marvell Semiconductor Inc.
What Else can we do with our GPU?
Presented by ARM
Breaking the Mold—New Consumer Form Factors
Presented by Freescale
Getting Started with Virtual Platforms using ARM Models—A Software Developer’s Perspective
Presented by CoWare
Session 3
Implementing MPEG Audio Codecs on iPhone OS
Presented by Frauenhofer
Optimized Implementation of GHz ARM Cortex-A8—High Performance with Low Power
Presented by Synopsys
Busting the Myths for using SOI (Silicon on Insulator) in Mainstream Market Applications
Presented by IBM
Implementation of a Power Management Framework on ARM
Presented by Samsung Electronics
Cortex-M3 Software Design and Debug
Presented by IAR Systems / Micrium
DFM Collaboration: Enabling Process and IP Co-Development at the Leading Edge
Presented by Chartered Semiconductor
Enhance your Web Experience with Multiple Cores
Presented by ARM
How to build a High-Performance, High-Efficiency, Media-Intensive System
Presented by ARM
Introducing Energy-Friendly Microcontrollers—using the ARM Cortex-M3
Presented by Energy Micro
Leveraging Mobile Virtualization to Improve Security
Presented by Open Kernel Labs
HD voice, what’s all the Noise about? The Potential and the Pitfalls.
Presented by Global IP Solutions
Improving Time-to-Market with a Process-Optimized Ecosystem for SoCs
Presented by Global Foundries
Leave the ARM7TDMI Behind—It’s time to move to Cortex-M3
Presented by ARM
Optimizing System Performance of Smartbooks using Electronic System Virtualization
Presented by CoWare
Optimizing the Ultra-Low-Power Cortex-M0 and Cortex-M3 Microcontrollers
Presented by Cadence Design Systems
Session 4
Energy Efficiency—is Multicore the Only Way Forward?
Panel Discussion
Performance analysis of Today’s Complicated Internet Mobile Devices
Presented by Lauterbach Inc.
Reduce Power Consumption and Increase Processor Efficiency Through Distributed Processing
Presented by Cypress Semiconductor
Web-based Control Techniques for Low Cost Embedded Devices
Presented by Texas Instruments
Enabling Mobile Innovation with the Web Platform
Keynote by Jay Sullivan, Vice President of Mobile, Mozilla
Mobile Millennium: Using Smartphones to Monitor Traffic in Privacy Aware Environments
Keynote by Alexandre M. Bayen, Assistant Professor, Systems Engineering Department of Civil and Environmental Engineering, University of California at Berkeley
A Golden Oldie Gets an Upgrade: Applying Next Generation Low Power Techniques on a Cortex M-Class Device for the Best PPA Solution
Presented by Bambuda Leung and Kumar Subramani, Cadence Design Systems
Building Secure Systems with Standard ARM Microcontrollers
Presented by Atmel Corporation
Cortex-M3 Debugging with Real-Time Trace
Ptresented by Signum Systems
Designing Low-Power ARM Embedded FPGA Applications
Presented by Actel Corporation
Developing Multimedia Components for Faster Integration in Multimedia Feameworks
Presented by Ittiam Systems
Power and Performance Exploration at the Transaction Level
Presented by Mentor Graphics
Reach Even Lower Power with Cortex-M Processors
Presented by ARM
Software Optimization Techniques for Multicore Processors
Presented by QNX Software Systems
Visual Acceleration—Enabling the Real Web on Mere Milliwatts
Presented by The Khronos Group
Session 5
A Revolutionary New Way to Develop Software: On-Line!
Presented by NXP Semiconductors
Beyond 28nm—have we Reached our Limits?
Presented by IBM
Implementing Low Power Applications with Cortex-M3 Devices
Presented by Hitex Development Tools
Is Mobile Memory becoming the New Power Hog?
Presented by Rambus
Practical Migration of Sequential C/C++ Code to Parallel MPCore Systems
Presented by CriticalBlue
Sparrow: Efficiency Designed Efficiently
Presented by ARM
UEFI ARM Bindings: An Introduction
Presented by ARM
What DRAM Memory Should I Choose: DDR2, DDR3, or LPDDR2?
Presented by ARM
Cost-effective On-chip Visibility for Internet Embedded Device Developers
Presented by ARM
Impact of Cortex on Low-power Network Operations: A Case Study in Low Power
Presented by Ember
Addressing DRAM Power Issues in Future Mobile and Embedded Applications
Presented by SPMT.LLC
An Introduction to Android Development for Embedded Systems
Presented by Mentor Graphics
ARM Powered SoC Choices for Multimedia
Presented by ARM
Deep Submicron Microcontrollers—Will they Change the World?
Presented by STMicroelectronics Inc.
Optimal Office Lighting Control
Presented by RoweBots Inc.
Session 6
Optimizing Android Applications
Presented by ARM
Strategy for Success on ARM-based Product Development
Presented by ARM
The Migration to Cloud Computing: Enhancing the Way our Mobile World Communicates
Presented by Texas Instruments
A Power Backbone for Power Architecture to RTL Power Efficient Design
Presented by Atrenta Inc.
Advanced Techniques for Optimizing Windows Embedded Power Management
Presented by Intrinsyc Software International Inc.
Cache and Other Advanced Analysis for ARM-based Linux Embedded Systems
Presented by Imperas Ltd.
Develop Graphics Applications Easily with Mali Developer Tools
Presented by ARM
Home Automation using Ultra-Tiny Linux
Presented by RoweBots Inc.
Increasing Software Development Productivitywith ARM and Synopsys Modeling Solutions
Presented by Synopsys
Perfecting Power: Leveraging On-Chip Techniques to Maximize Power and Performance
Presented by Texas Instruments
Virtualization on Mobile Phones: Why do I need that?
Presented by Vmware
Bring Security Quickly to your Devices!
Presented by Trusted Logic
CMSIS—Enabling Easier software and Middleware Adaptation
Presented by ARM
Getting Started with Microcontroller Prototyping system (MPS) [Building a Cortex-Mx System]
Presented by ARM
Low-Power Software Encoding of VP7
Presented by On2 Technologies
Session 7
Package-Aware Multi-Die IR Drop Analysis
Presented by Cadence Design Systems
Solving Common Power Management Verification Issues in ARM-based SoCs
Presented by Mimasic & Synopsis & Conexant
Using Mobile Virtualization as a Power Management Tool
Presented by Open Kernel Labs
Cutting Edge Android: Optimizing Dalvik for ARMv7 and Thumb2
Presented by ARM
Designing for Energy-efficient Mobile HD Video
Presented by ARM
Everything Everywhere: Architectures and Techniques for Multi-Standard, Multi-Stream Communications
Presented by Imagination Technologies Ltd.
High-performance Analog Conversion on the Cheap
Presented by Texas Instruments
Low-power Programmable and Integrated Mixed-signal Processing System using an ARM Core
Presented by Cypress Semiconductor
Optimized Implementation of GHz ARM Cortex-A9 Processor—High-performance with Low-power
Presented by Synopsys
Simplifying Microcontroller Software Development with Graphical Programming Tools
Presented by National Instruments
Understanding Telephony for Converged Devices
Presented by Intrinsyc Software International Inc.
CAN: Creating your own Controller Area Network
Presented by ARM
Developing Power-efficient Software Systems on ARM Platforms
Presented by ARM
Effective Techniques for Reducing Memory Consumption on ARM-based systems
Presented by PMC-Sierra
Leveraging Graphical Code Generators for Optimal User Experience and Lowest Cost
Presented by Altia, Inc
Session 8
Power-aware H/S Co-Verification in an ARM-based SoC Design Flow
Presented by Mentor Graphics
PowerWise AVS and SPMI –The Evolution of PowerWise Adaptive Voltage Scaling Technology
Presented by National Instruments
System-level Benchmarking Analysis of the Cortex-A9 MPCore
Presented by ARM
Tuning the C Code for Optimal Performance on Cortex-A8 with Neon
Presented by Ittiam Systems Private Limited
Unlocking the Potential of ARM Mali to Deliver Great Consumer Devices
Presented by Mentor Graphics
Breaking Flash-Barriers:Speeding up Debugging in flash Memory
Presented by SEGGER Microcontroller GmbH &Co KG
Choosing Android for the Non-handset Market
Presented by Texas Instruments
Delivering Best-in-Class Leading Implementations of ARM Technology Through the Combination of ARM Logical and Physical IP
Presented by ARM
Design Flow for Embedded System Verification on Android
Presented by Cadence Design Systems
Microcontroller Networking Made Easy
Presented by ARM
Optimization of AXI Interconnect
Presented by Cadence Design systems